Overview
- Vayntrub said in Instagram posts on December 8–9 that the campaign’s total has surpassed half a million dollars this year.
- An initial four-day push raised $170,000 for a single mother named Bridget to replace medical equipment, secure a car, buy clothing, and cover a year of housing.
- A subsequent weeklong drive generated roughly $350,000 that Altadena nonprofit My Tribe Rise converted into direct grants for additional wildfire survivors.
- Only Philanthropy delivers exclusive images one to three days after donations and prohibits posting them on social media.
- The effort draws on Vayntrub’s visibility from her AT&T “Lily” role and reflects a response to past online harassment by framing intimate content as controlled, purpose-driven fundraising.