Overview
- The week runs February 24 to March 2, bracketed by the Milano Cortina Winter Olympics and Paralympics, with 161 appointments across shows, presentations and events.
- Headliner debuts are set for Maria Grazia Chiuri at Fendi on February 25, Meryll Rogge at Marni on February 26, and Demna’s first Gucci runway on February 27.
- Emporio Armani will present a co‑ed collection on February 26 led by Silvana Armani and Leo Dell’Orco, while GCDS returns to the official schedule on February 27 for its 10th anniversary.
- The calendar lists 54 runway shows and 64 presentations, featuring stalwarts such as Prada, Diesel, Max Mara, Moschino, Etro and Dolce & Gabbana, alongside Fondazione Sozzani’s platform for emerging designers and a screening of “Paving The Way — Franca’s Legacy.”
- Sustained citywide spending is expected, with Confcommercio data estimating around €320 million in revenues across retail, hospitality, transport and services tied to the Winter Games.