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Milan Design Week Opens With ‘Matter’ Theme as Industry Confronts Cost and Conflict

Geopolitical shocks drive exhibitors to refocus on more stable markets.

Overview

  • Salone del Mobile, which opened Monday, is hosting about 1,900 exhibits and expects roughly 300,000 visitors under the “Matter” theme at FieraMilano Rho.
  • Organizers and brands cite the Middle East conflict, disruptions in the Strait of Hormuz, and oil above $100 a barrel on April 13 as forces pushing up shipping and material costs while euro-area inflation nears 2.5 percent.
  • FederlegnoArredo says the Middle East accounted for 7 percent of sector exports in 2025 and fell 1.5 percent overall, with Italian sales to Saudi Arabia down 19.7 percent, prompting many firms to lean into the U.S. and to watch a planned Riyadh satellite event.
  • The 64th edition features the EuroCucina kitchen fair and the International Bathroom Exhibition, plus an “imaginary hotel” installation that previews an expanded Salone Contract platform planned for 2027.
  • Beauty brands step up their presence across the city, with Aesop’s “The Factory of Light” and its Aposē lamp trio, and Valentino Beauty’s Tabboo!-designed pop-up showcasing the Born in Roma Purple Melancholia fragrances.