Overview
- After six days, the fair logged more than 316,000 visitors from 167 countries and reinforced Milan’s role as the key stop on the global design calendar.
- Luxury and fashion brands turned cloisters, pools and apartments into set‑piece experiences, including Gucci’s replanted garden and tapestries, Prada’s tea house with Theaster Gates, and Laila Gohar’s park carousel for Arket.
- Fuorisalone’s theme, Be the Project, put process first and treated many installations as tests of materials and space rather than finished goods.
- Reports also highlighted makers and heritage firms, from Rubelli’s silk designed with Ai Weiwei to Osanna Visconti’s cast‑bronze lighting, Haydn von Werp’s Murano glass pieces, and new work from Casa Milana, Fabscarte and Marta Bastianello.
- Coverage linked the week to wider professional discourse, noting UIA World Congress plans and the live question of Salone’s trade mission versus its pull as a marketing‑driven festival.