Overview
- Five days into competition, Tina and Milo plush toys were unavailable at many official stores in Milan and Cortina and appeared sold out online.
- The flagship Piazza Duomo store reported average transaction values climbing from about €70 before the Games to over €100 once events began.
- Local organizers confirmed negotiations with suppliers for additional mascot inventory after heavy foot traffic emptied shelves.
- Shoppers encountered limited sizes and questioned pricing — with T-shirts near €40 and plushes priced at €18–€58 — yet queues remained long at central outlets.
- With plushies scarce, fans sought photos, traded pins and bought substitute soft toys like the Flos, while medalists continued receiving mascots on the podium.