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Mike's Red Tacos Launches National Franchise Push With 200+ Locations Planned

Investors Bill Phelps with Andrew Feghali back the birria brand's fast-casual rollout.

Overview

  • The company reported multi-unit development agreements for more than 200 restaurants across markets including California, New England, Texas, Nevada, Arizona, Michigan, Minnesota, Virginia, Indiana and Illinois.
  • Construction on initial franchised sites is slated to begin in the coming months, with the first openings targeted by the end of 2026.
  • Former Wetzel's Pretzels executive Vincent Montanelli was named president to lead the growth phase.
  • A corporate-run Pasadena, California location set to open this spring will serve as the prototype and Brand Training Center for franchisees.
  • Founder Mike Touma will remain on the board and as franchisee for San Diego, where his third location is scheduled to open in March.