Overview
- The 30-second black-and-white commercial features Tyson recounting past obesity and his sister’s death, declares “Processed food kills,” and directs audiences to RealFood.gov.
- The ad was financed and produced by the MAHA Center, a nonprofit aligned with Robert F. Kennedy Jr.’s Make America Healthy Again agenda, with president Tony Lyons citing large private donations he did not name.
- Filmmaker Brett Ratner directed the spot, which Tyson posted ahead of Super Bowl LX as the campaign’s high-profile launch.
- A nationwide rollout includes taxi ads in more than a dozen U.S. cities, with media partner Firefly and significant projected impressions.
- Kennedy and the White House amplified the message online, while the Consumer Brands Association criticized the rhetoric and clinicians warned that excessive processed food raises cardiovascular and obesity risks, urging sensitive, equitable nutrition guidance.