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Mike Tomlin Becomes Top TV Target With NBC Favored

A decision is expected on a timeline tied to April–May advertiser upfronts.

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Head Coach Mike Tomlin of the Pittsburgh Steelers on the field prior to the start of the preseason game against the Jacksonville Jaguars at EverBank Stadium on August 9, 2025 in Jacksonville, Florida. The Steelers defeated the Jaguars 31 to 25.
Head Coach Mike Tomlin of the Pittsburgh Steelers on the field prior to the start of the preseason game against the Jacksonville Jaguars at EverBank Stadium on August 9, 2025 in Jacksonville, Florida. The Steelers defeated the Jaguars 31 to 25.
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Overview

  • After stepping down on January 13, the former Steelers coach entered media free agency with agent Alex Flanagan at The Montag Group.
  • Industry reporting says NBC is the leading bidder for a studio role following Tony Dungy’s exit from Football Night in America.
  • Amazon Prime Video and Netflix are described as dark-horse options, with Netflix exploring more NFL games that would need marquee voices.
  • Networks plan meetings tied to April–May upfronts, the annual ad-sales events where broadcasters often reveal major on-air hires.
  • No deal has been announced, though reports say interest could push a first contract into eight figures, with some estimates near $10 million for a studio role.