Overview
- Microsoft posted an official LinkedIn opening for a Senior Manager, Xbox Brand & Reputation tasked with driving perception change and protecting the brand.
- Windows Central reports the application window has closed after notable interest, including public interest from longtime Xbox figure Larry Hryb.
- The role would partner across communications, marketing, leadership, social media, public affairs, and engineering to align storytelling and guard the corporate narrative.
- The job description calls it a high-impact post that leads proactive and reactive issues work, runs cross-gaming measurement and insights, and manages PR agencies.
- Journalists see the recruitment as part of a reset under CEO Asha Sharma after Microsoft shelved its “This is an Xbox” campaign and highlighted new efforts like Project Helix and the return of Fanfest.