Overview
- Xbox updated its official European and UK store listings after August 1 to show large price increases and removed the 2TB Series X SKU.
- 1TB models rose by about €200 or £170 and 512GB models rose by about €150 or £130 depending on the market, pushing some editions up roughly 30–50 percent.
- Microsoft says a global components crisis has driven console storage and memory costs more than 2.5 times higher and it expects those costs could double again by fall 2027.
- The hikes make the Series S close to or the same price as the Series X launch cost and will reduce affordability for many buyers ahead of major game releases.
- The price changes come as Xbox faces layoffs and a drop in content-and-services revenue, and analysts note the moves force strategic choices about product lineup, pricing and reliance on software and subscriptions while links to AI datacenter demand remain unproven.