Overview
- Xbox implemented the new retail prices on August 1–2, 2026, with 1TB models up roughly €200 in Europe and £170 in the UK and 512GB models up about €150 and £130 respectively.
- Xbox said the rise reflects a global shortage and spike in DRAM and NAND prices, warning that storage and memory costs could double again by the fall of 2027.
- The hikes follow earlier price increases and come as Xbox has cut roughly 3,200 jobs and reported a 10 percent fall in content and services revenue in its most recent quarter.
- The changes make the Series X about $300 more expensive than at its 2020 launch and raise the Series S by roughly 50 percent, reducing the consoles’ role as low-cost entry points for many buyers.
- Industry context: Sony has also raised PS5 prices and has a far larger installed base, and analysts say Microsoft may push harder on store policies, subscriptions or other monetization to restore Xbox’s finances.