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Microsoft Names Asha Sharma CEO of Gaming as Phil Spencer Retires

Sharma signals a reset built on first‑party quality, renewed console identity, and restraint on low‑quality AI in games.

Overview

  • Microsoft confirmed Phil Spencer’s retirement after 38 years at the company and 12 years leading its gaming business.
  • Asha Sharma, previously president of Microsoft’s CoreAI group, will lead Microsoft Gaming, with reporting indicating the handover takes effect on February 23.
  • Xbox president Sarah Bond is departing, and Xbox Game Studios head Matt Booty is promoted to executive vice president and chief content officer reporting to Sharma.
  • Spencer told Satya Nadella last fall that he was considering stepping back and will remain an advisor through the summer to support the transition.
  • In her first memo, Sharma outlined three priorities—great games, the return of Xbox starting with console, and the future of play—while pledging not to flood the ecosystem with “soulless AI slop.”