Overview
- The Xbox Game Studios Shop went live Thursday, May 21, 2026, as an official storefront for first-party merchandise from franchises such as Halo, Forza and Gears of War.
- The initial assortment is small and focused on apparel and collectibles like hoodies, tees, mugs and limited Forza Horizon 6 and Halo items with Microsoft saying it will expand the catalog over time based on player feedback.
- Microsoft will keep the new shop separate from existing franchise stores, so the Xbox Game Studios Shop will operate alongside the Blizzard Gear Store, Bethesda Gear Store, Call of Duty Shop and Minecraft Shop.
- Notably, the launch collection does not include classic Xbox logo gear and some outlets have speculated that Microsoft may reserve those items for a timed 25th‑anniversary drop, a claim that remains unconfirmed.
- The new store replaces a months-long gap after the original Xbox Gear Shop went offline and gives fans a direct place to buy first-party merch while raising practical questions about shipping costs and whether Microsoft will consolidate other storefronts in future drops.