Overview
- Microsoft, which disclosed Monday it had quietly raised Surface prices on its online store, confirmed the move and blamed higher memory and component costs.
- Entry prices rose by $100 to $500 across models, with Surface Pro 11 and Surface Laptop 7 now starting at $1,499 after launching at $999 in 2024.
- Examples include the 12-inch Surface Pro at $1,049, the 13-inch Surface Laptop at $1,199, the 13.8-inch Surface Laptop at $1,499, and the 15-inch Surface Laptop at $1,599, with a maxed 15-inch now listed at $3,649.
- Third-party retailers such as Amazon, Best Buy, Target, Staples, and B&H were still posting many SKUs at pre‑increase prices, offering a short window for lower costs while existing stock lasts.
- Industry reporting links the hikes to a tight DRAM market driven by AI data centers, which has lifted PC build costs and sharpened Apple’s price advantage as several MacBook models undercut comparable Surface systems.