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3w ago

Micro‑Budget Horror 'Obsession' Tops Tens of Millions After Viral Push

An internet‑first marketing campaign helped the low‑cost film win unusually strong repeat viewings and a rare second‑weekend box‑office jump, suggesting new routes to big theatrical returns.

\"Obession\", la película que vuelve a poner el foco en la premisa de \"tener cuidado con lo que se desea\".
Curry Barker arrasa en la taquilla con su filme independiente de terror ‘Obsesión’; la película ha causado un gran impacto en la industria, incluso superando gigantes como Star Wars.
El comportamiento en taquilla sitúa a 'Obsession' como el único lanzamiento de su categoría en lograr una progresión histórica de este tipo.

Overview

  • Obsession has earned roughly $84–90 million worldwide on a reported production budget of about $750,000, industry trackers cited by outlets show.
  • The film posted a highly unusual second weekend of $23.9 million, a 39 percent increase over its debut, a pattern industry outlets linked to strong word‑of‑mouth.
  • Writer‑director Curry Barker, a YouTube creator from the channel That’s a Bad Idea, wrote and directed the film, marking a notable crossover of digital creators into mainstream features.
  • The movie’s campaign used interactive stunts — fake One Wish Willow ads, phone lines, Discord challenges and character messaging — that spurred viral attention among young viewers.
  • Some reports say Obsession displaced bigger studio titles in U.S. rankings but that claim is uneven across sources; the broader takeaway is the film’s outsized return on a tiny budget and the attention this model is drawing from studios.