Overview
- Obsession, written and directed by YouTuber‑turned‑filmmaker Curry Barker, has passed the $100 million mark at the North American box office and sits with an industry‑reported worldwide haul in the roughly $148 million to $156 million range by June 3.
- The film’s run has shown rare week‑to‑week gains, including increases through its first three weeks, prompting Focus Features and NBCUniversal to remove the title from its scheduled PVOD/digital date and extend its theatrical window.
- Made on a reported budget of about $750,000 to $1 million and bought out of TIFF for roughly $14–15 million, Obsession has delivered an outsized return on investment that is driving fresh studio interest in low‑cost original films.
- The Indian release opened May 29 with an adults‑only certificate from the CBFC and about 38 seconds of mandated cuts; trade tracker Sacnilk reports steady weekday holds there with India net collections rising into the mid‑crore totals.
- Beyond box office numbers, the film’s success has boosted visibility for director Curry Barker and lead Inde Navarrette and is prompting second‑order shifts: distributors are rethinking short theatrical windows and marketers are studying its viral, participatory campaign as a model for reaching Gen‑Z audiences.