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Micro‑Budget Horror Obsession Clears $426 Million and Heads to Peacock

Focus Features moved the title from PVOD to an early Peacock streaming window to protect its theatrical run.

Overview

  • As of Monday, July 13, Obsession has earned roughly $426 million worldwide after a sustained theatrical run that began in mid‑May.
  • Focus held the film to an extended theatrical window, released it on premium VOD on June 30, and scheduled an SVOD debut on Peacock for Friday, July 17.
  • Made for about $750,000 and bought at TIFF 2025 for roughly $14–15 million, the film’s outsized returns have drawn strong studio interest in director Curry Barker.
  • Merchandise and international PVOD moves are expanding the film’s revenue streams, with Funko opening pre‑orders for a Nikki Pop! figure and platforms in India offering rental options.
  • Coverage has sharpened discussion of pay and acquisition economics for micro‑budget crews as sale and producer payouts contrast with reported flat crew rates after the film’s sale.