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Micro‑Budget Horror Obsession Becomes Global Hit, Forcing Studios to Rethink Release Plans

A runaway theatrical run has pushed Focus/Universal to delay the film’s planned digital release to preserve box‑office momentum.

Overview

  • The film, which opened on May 15, 2026, was made for roughly $750,000–$1 million and has earned about $235–239 million worldwide, making it Focus Features’ top‑grossing title.
  • Focus acquired Obsession out of TIFF for around $14–15 million after festival buzz and early industry interest in director Curry Barker.
  • Obsession has shown rare theatrical longevity for a low‑budget horror film, posting weekend increases and record fourth‑week holds that sustained strong box‑office legs.
  • In response to the surge, the distributor postponed the planned PVOD/digital window and extended theatrical exclusivity to protect repeat viewings and ticket sales.
  • Curry Barker’s career has accelerated as studios court him for new projects, he has follow‑ups in production, and he has publicly discussed alternate endings and the film’s bleak post‑film implications for its lead character.