Overview
- Obsession opened wide on May 15 and has grossed about $79.7–80 million worldwide after a Memorial Day second weekend that produced a rare box-office increase for a wide-release horror film.
- Producer Jason Blum highlighted the scale of the jump on social media, and industry tallies show the film earned roughly 30–39% more in its second weekend than in its opening frame.
- The movie was made for an estimated $750,000–$1 million and was acquired out of TIFF by Focus Features for a reported $14–15 million, producing an unusually large return relative to its production cost.
- Focus credited a viral, participatory campaign—One Wish Willow merch, in-character messaging, cryptic billboards and influencer seeding—and a heavy under-35 turnout with sustaining repeat business and online momentum.
- Critical acclaim for Inde Navarrette’s breakout turn has already generated early awards conversation, studios are discussing longer theatrical play versus earlier digital windows, and Barker has received new directing assignments and sequel or anthology talk.