Overview
- Mickey and Minnie joined Formula 1 CEO Stefano Domenicali and Disney executives at a kick‑off ceremony at Shanghai Disney Resort.
- The show car carries a black, red, yellow, and white Mickey livery with his autograph near the driver’s seat and is on limited‑time display beside TRON Lightcycle Run.
- A Fuel the Magic fanzone at the Chinese Grand Prix offers Shanghai‑specific items and a core Disney x Formula 1 collection at the F1 Hub and Grand Prix Plaza, with online sales via F1.com and the Amazon F1 Store for U.S. customers.
- An original WEBTOON series, Mickey x F1 Racing to the Top!, debuted at the Australian Grand Prix and will release new episodes in sync with each 2026 race weekend.
- Merchandise and fashion tie‑ins include a Disney Store Mickey plush first launched in Australia and Gentle Monster’s 2026 Circuit Collection with immersive pop‑ups in Seoul and Shanghai.