Overview
- SXSW London confirmed that Michelle Obama and her brother Craig Robinson will record a live episode of their podcast “IMO With Michelle Obama and Craig Robinson” at the festival on June 2.
- The six‑day festival runs June 1–6 in Shoreditch and now features more than 300 sessions across Conference, Music, Screen and Visual Arts.
- Organizers added a broad roster of speakers this week that includes Piers Morgan, Claire Foy, London mayor Sadiq Khan and creatives and cast from HBO’s House of the Dragon.
- Festival leaders say the new wave of speakers was chosen to platform diverse perspectives and to combine intimate, moderated conversations with commercial TV and brand activations.
- SXSW London is positioning itself as an East London extension of the Austin brand after a 2025 launch that drew over 25,000 attendees, a strategy that could raise the event’s industry profile and boost partnerships and ticket demand.