Michel Drucker Says AI Deepfake Used His Image and Voice to Promote Fake Pain Drug

Overview

• Michel Drucker alerted followers on Instagram that a fake account used a synthetic version of his image and voice to promote a purported anti‑pain medication and warned people not to be fooled.
• The online seller named in coverage, Health Bridge, removed the incriminated advertisement from its portal after the exposure.
• French law makes non‑consensual use of someone’s image or identity a criminal offense punishable by up to one year in prison and a €15,000 fine.
• Journalists say this episode is one of several recent cases of AI‑enabled celebrity impersonation, with other public figures reporting similar misuse and an unpublished estimate putting 2025 losses from such scams at about €4.5 billion.
• Experts and victims say the pattern shows platforms and sellers act reactively to takedown requests, which leaves consumers vulnerable and raises questions about cross‑border enforcement and the need for faster detection and legal action.