Overview
- Joopiter, Pharrell Williams’ auction house, listed the white Game 3 jersey for public sale with previews beginning in September and an online auction run scheduled through the month.
- Rob Gough, the collector who bought the jersey about four years ago, told media on Sunday that he believes it could fetch $100 million at auction, a projection far above the house’s earlier presale estimate of roughly $10 million to $15 million.
- Gough says he displayed the jersey in his Puerto Rico home for two years, then moved it to a vault, and that his purchase involved intermediaries and an NDA that prevent him from naming the original seller.
- The current auction benchmark for a Michael Jordan game‑worn jersey is $10.1 million, set by the Game 1 jersey sold in 2022, so a nine‑fold jump would reshape high‑end sports memorabilia pricing if buyer demand matches the owner’s projection.
- Collectors and market watchers will be watching provenance details at the public previews and the bidding to see whether documented chain‑of‑custody and bidder confidence support a record price.