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MICA Launches 25-Week Online Programme for Social Media Influencers

The initiative blends academic training with Monk Entertainment-led exposure to turn creator activity into a sustainable business.

Overview

  • MICA published programme details including a fully online format, a Rs 1,00,500 fee plus GST, and a December 28, 2025 start date.
  • The curriculum covers personal branding, platform algorithms, monetisation strategy, audience growth, and generative AI for scalable content.
  • Dr Falguni Vasavda and Prof. Siddharth Deshmukh lead the course, pairing academic frameworks with real-world creator insights.
  • Industry expert Viraj Sheth of Monk Entertainment will deliver two masterclasses and five participants will receive paid internships in Mumbai.
  • MICA cites the roughly USD 250 billion global creator economy and lists 10+2 education and English fluency as eligibility requirements.