Overview
- County staff sent a 19-page pitch deck to Rockstar Games on June 29 proposing temporary GTA VI activations that use public spaces to highlight the game's Vice City setting.
- The pitch suggested specific promotions such as rebranding parts of Miami International Airport as 'Vice City Airport,' wrapping a plane and Metromover cars, themed baggage claims, manhole covers, and a Vice City Motor Fest.
- Miami-Dade Sheriff Rosie Cordero-Stutz and Commissioner Juan Carlos Bermudez publicly opposed the idea, saying promoting a game built around murder, robbery and violence would send the wrong message about public safety.
- The county mayor’s office confirmed there were 'some conversations' with Rockstar but said nothing is approved and Rockstar has not committed to the proposed activations.
- Any collaboration would need formal approvals, public transparency about costs and benefits, and could reshape local debates over tourism revenue, courthouse use and the county’s 2027 budget priorities.