MG 4 EV Urban Launches in Australia From $31,990 Drive-Away

Overview

• MG has opened sales of the front-drive MG 4 EV Urban with two Essence variants priced at $31,990 (43kWh) and $34,990 (54kWh) drive-away, quoting 316km and 405km WLTP range respectively.
• The Urban rides on a new front-wheel-drive platform and will be sold next to the existing rear-drive MG 4, which MG says targets buyers who value driving feel and tech.
• Against its key rival, MG says the Urban undercuts BYD’s Dolphin in most states, and the company added it would not necessarily match any future BYD price cuts.
• MG Australia says a facelifted rear-drive MG 4 is due very soon with updated interior controls and a reshaped lineup to keep clear space above the Urban.
• MG is considering a lower-spec Urban for fleet and government buyers, which executives say could lower the entry price if local demand and safety rating requirements align.