Overview
- Mexico’s Supreme Court unanimously denied Telemundo’s amparo in case 2808/2025, leaving in force an IMPI sanction of 5,000 UMA (about 448,000 pesos).
- The sanction is an administrative penalty payable to the public treasury rather than compensation to Sandra Ávila Beltrán.
- The Court held that a person’s image may be used without consent only when captured in public for informative or journalistic purposes, not for commercial promotion.
- Articles 87 and 231, section II, of the Federal Copyright Law were upheld as constitutional for protecting the rights to one’s image and privacy.
- The decision preserves a civil route for Ávila Beltrán to pursue damages or claim a share of revenues, and it signals greater legal risk for producers and streaming platforms using real-life likenesses in entertainment.