Overview
- The Ciu reports 2025 as the first year high-end phones topped low-end in market share in Mexico, with Q3 showing 17.1% versus 15.0% and the mid-range holding roughly 68%.
- Xiaomi’s main-brand catalog in its official Mexico store now starts above 10,000 pesos, while Poco and Redmi continue to serve lower price tiers.
- Motorola pursues a dual track, keeping volume with Moto G and Moto E in mid-range while expanding premium Edge models and Razr foldables.
- Purchase decisions have shifted toward performance, camera quality, battery life, connectivity and intelligent features, with AI decisive for about 30% of high-end buyers.
- The gap between upper mid-range and flagship devices continues to narrow as mid-tier phones adopt formerly premium features in a market where INEGI estimates smartphone penetration just over 90%.