Overview
- An industry study reports 95% of Mexican pet owners aim to provide balanced nutrition, with 55% researching ingredients and nutrient content before buying.
- Feeding table scraps fell from 49% in 2020 to 41% in 2023, while 39% of owners rely exclusively on dry kibble for convenience and complete profiles.
- The pet-food market is forecast to grow about 5% in 2026 after a 6.5% increase in 2025 versus 2024, according to industry estimates.
- Veterinarians and Amascota warn that humanizing pet diets can cause nutritional imbalances, obesity, and metabolic issues, particularly for cats.
- Amascota leaders call for stronger nutrition education and clearer labeling and regulatory standards in a market that includes roughly 60 million pets.