Overview
- The AMVO-confirmed Hot Sale runs from May 25 to June 2 with promotions starting at 00:00 on May 25, and hundreds of brands and retailers are listed to participate.
- Mercado Libre announced millions of offers with discounts up to 60%, same-day delivery in 37 cities and more than 20 million preapproved credit lines to be available for buyers.
- Mercado Pago said it will push financing options for the campaign, advertising up to 24 months without interest on some purchases and plans to issue roughly 200,000 credit cards tied to the event.
- Major retailers including Amazon México, Liverpool and Suburbia confirmed participation with midnight starts for online offers and past patterns suggest some platforms may roll out 'early deals' before May 25.
- Industry outlets urge consumers to preload accounts, set alerts and compare prices because AMVO data and past Hot Sales show heavy sales concentration on opening and closing days that can strain delivery and returns operations.