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Mexico’s Foreign Minister Orders Diplomats to Sell Country as a Leading Economy

Velasco is pushing embassies to promote Plan México and government achievements to attract trade and investment through more active diplomacy

Overview

  • Foreign Secretary Roberto Velasco held a remote meeting with Mexico’s diplomatic corps to urge a coordinated public diplomacy push that projects Mexico as a stable, democratic and productive economy.
  • He asked ambassadors to promote concrete economic opportunities such as Plan México and the government’s development poles so missions can help attract trade and investment.
  • Velasco instructed embassies to communicate the Sheinbaum administration’s progress on shared welfare, security and economic development to reshape how other countries understand Mexico.
  • He called for a proactive, modern style of diplomacy and praised diplomats for their consular protection work for Mexicans abroad in a complex global environment.
  • The initiative builds on recent targeted outreach, such as talks with Southeast Asian envoys, and signals a diplomatic focus on nation-branding and tangible returns for Mexican society.