Overview
- INEGI data released Tuesday show March 2026 international visitors up 11.9% to 9.37 million while tourism receipts slipped 3.4% to $3.54 billion.
- Average outlays per traveler fell 13.7% to $378, pointing to a cheaper trip mix and weaker demand in higher-spending segments.
- Air travel, which generates most tourism income, dropped about 7.5% in arrivals with an 8% fall in spending, while border-entry tourists jumped 33.9% to about 1.94 million.
- Cruise traffic rose 14.9% to roughly 1.30 million passengers and generated $113.8 million, yet the growth did not offset lower air spending.
- For the first quarter, Mexico logged 26.22 million international travelers and $10.29 billion in receipts, up only 0.2%, with the United States supplying 60.4% of non-border tourists and operators reporting Jalisco-related cancellations as a headwind.