Overview
- Mexico’s Tourism Ministry, which briefed reporters Friday, said March delivered four all‑time highs in visitors, overnight stays, cruise passengers, and cruise spending.
- March tallied 9.37 million international visitors, 4.49 million who stayed at least one night, and 1.30 million cruise passengers, with cruise spending reaching $113.82 million.
- In the first quarter, total visitors reached 26.2 million, overnight tourists totaled 12.66 million, and international tourism receipts exceeded $10.287 billion.
- Mexico recorded the fastest March growth in international tourist arrivals at 7.1 percent, outpacing Spain, the United States, Canada, and Colombia.
- The government unveiled a China strategy featuring an updated “Sello China” certification, a presence on local digital platforms, and a push at the Shanghai tourism fair, with a goal to place China in Mexico’s top‑10 source markets by 2029.