Overview
- Senate coordination chief Adán Augusto López Hernández sent a formal extrañamiento to Google México’s Hugo Martínez Mcnaught over paid YouTube ads that impersonated President Claudia Sheinbaum using AI.
- The complaint cites an organized campaign promoting bogus investments, including promised monthly earnings up to 100,000 pesos and purported Pemex share offers, shown as Sponsored placements.
- Senators characterize the content as fraud that endangers privacy, identity and economic resources, asserting it is not protected speech.
- Google México said it promptly removed the referenced ad, permanently suspended the advertiser and is reinforcing systems to detect AI-driven deceptive advertising.
- The Senate awaits a direct response outlining additional safeguards, with Sheinbaum having previously warned citizens about similar false messages.