Overview
- ANTAD members committed $3.7 billion for 2026, roughly 10–12% more than last year, to position for tournament-driven consumption.
- The plan allocates 34% to new stores, 24% to expansions and remodels, 16% to systems and technology, 13% to training, 10% to distribution centers, and 3% to logistics.
- The association forecasts stronger sales in 2026 tied to event-related demand, with reported estimates ranging from 3.9% same-store growth to as high as 6.9%.
- Retailers ended 2025 with their weakest growth since 2014 at 3.1% same-store and 5.6% total, after opening about 1,700 outlets and investing roughly $3.3 billion.
- Gains are expected to be most visible in Mexico City, Guadalajara, and Monterrey; leaders warn that USMCA talks, informal commerce, insecurity, and inflation could weigh on confidence and results.