Overview
- Mexico recorded 8,838,914 international visitors in January 2026, including 4,287,586 overnight tourists (+8.6% year over year) and 4,551,328 excursionists.
- Tourism receipts reached $3,477.2 million, a 3.9% annual increase, while average spending per visitor declined 5.5% to $393.4.
- Border tourists climbed 19.2% to 1,857,841, compared with a 1.7% rise in non‑border tourists to 2,429,745 and a 1.8% gain in air arrivals to 2.17 million.
- Overnight tourists accounted for $3,203.3 million in spending (+4.2% year over year), while excursionists contributed $273.8 million (+0.4%).
- Among non‑border entrants, 51.8% were women, 74.1% traveled for vacations, and 59.1% were U.S. residents, with this group generating about 82.2% of tourism revenue.