Overview
- SEP and IMSS, which received the Colgate-Palmolive donation Wednesday at IMSS’s Vallejo logistics center in Mexico City, will send the brushes first to remote and high-need primary schools.
- The shipment totals 50,500 boxes with 80 child-sized brushes each, featuring soft bristles and small heads for safer, easier brushing.
- The donation plugs into the Vive Saludable, Vive Feliz program’s oral-health module that pairs caries checks, brushing lessons, and fluoride application with immediate brush handouts.
- Health brigades will deliver supplies on campus and refer children who need care to IMSS, ISSSTE, or IMSS-Bienestar clinics to close the loop from screening to treatment.
- Officials say 9.2 million students across more than 77,000 schools are now registered, with data showing over half have cavities and more than five million need timely dental care alongside flagged obesity, underweight, and vision issues.