Overview
- The government launched the campaign “Porque te quiero, que esta Navidad sea sustentable” to cut holiday-season refuse from gift packaging.
- Fifty no-cost wrapping modules will operate Dec. 19–21 and Jan. 2–4 from 11:00 to 18:00 at shopping centers and plazas including Reforma 222, Parque Delta, Parque Tezontle and Parque Tepeyac.
- Officials report the capital generates over 8,500 tonnes of trash daily, with December volumes increasing by up to 25% largely due to wrappings and packaging.
- Mayor Clara Brugada urges residents to use recycled materials such as newspaper for gift wrapping and to normalize reuse during year-end celebrations.
- Environment Secretary Julia Álvarez Icaza underscores coordination with private retailers, and malls are invited to offer recycled wrapping options alongside the city-run modules.