Overview
- The Economy Ministry and the Business Coordinating Council unveiled “Lo Hecho en México está mejor Hecho – Que ganen los mexicanos” to promote domestic goods and services tied to the 2026 World Cup.
- Organizers confirmed the campaign will be financed by participating brands, with funds administered by the private sector and contributor identities to be disclosed in a future phase.
- The SE will authorize use of the Hecho en México mark and assist with promotion, while companies from multiple sectors, including competitors, participate under a shared banner.
- More than 50 companies attended the launch at the ministry’s Torre Ejecutiva in Mexico City, where Marcelo Ebrard and CCE president José Medina Mora emphasized public–private collaboration.
- The creative concept centers on the pre-Hispanic ballgame and carries the slogan “Que ganen los mexicanos,” with Femexfut’s Mikel Arriola voicing support to tap the sport’s broad fan base.