Overview
- Sectur chief Josefina Rodríguez held a second round of meetings in Tulum with state and local leaders and inspected beach access points to move forward on guaranteeing free public entry.
- The federal strategy under development combines urban planning, infrastructure upgrades and environmental protection with participation from more than eleven agencies plus state and municipal governments.
- Quintana Roo will invest about $3.2 million from the lodging tax in a 90‑day winter campaign to repair Tulum’s reputation, with officials saying the effort is set to launch next week.
- Tourism business leaders in Cancún again urged the federal government to reestablish institutional international promotion similar to the dissolved CPTM, arguing it is key to Mexico’s top‑five global tourism goal.
- Industry representatives said the 2026 FIFA World Cup is driving urgency for national campaigns and indicated they expect federal promotional resources at least during 2026, as reported.