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Metaplanet Launches MARS Preferred Shares to Fund Bitcoin as Stock Jumps 12%

The senior, non-dilutive class uses a self-adjusting dividend, with all proceeds directed to Bitcoin purchases.

Overview

  • CEO Simon Gerovich confirmed the MARS vehicle at the Bitcoin for Corporations Symposium, with a shareholder vote planned later this month.
  • MARS is a senior, non-convertible preferred share designed to raise capital without diluting common equity, mirroring structures used in the U.S.
  • The dividend adjusts upward below par and downward above par to help stabilize the preferred’s price around its reference level.
  • Metaplanet has not disclosed any Bitcoin purchases since September 29, when it bought 2,744 BTC, as coverage notes investors watching deployment plans and potential MSCI-related timing.
  • The company pitches MARS as part of a broader effort to channel Japan’s cash savings into Bitcoin, citing a capital model it says can create roughly 20× purchasing power after reporting large 2025 equity raises.