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Meta Weighs ‘Name Tag’ Facial Recognition for Ray-Ban Smart Glasses This Year

The company signals deliberation following backlash over photo tagging that led to major U.S. penalties.

Overview

  • The New York Times reports Meta is preparing a facial-recognition feature called “Name Tag” for its Ray-Ban and Oakley smart glasses, potentially launching later this year.
  • According to the reporting, identification would be limited to people connected to the wearer on Meta platforms or to users with public profiles, not universal recognition of strangers.
  • Meta says it has heard interest in such a feature, is evaluating options, and would proceed cautiously if it introduces anything.
  • An internal idea to first release the capability to attendees of a conference for blind people was considered last year but was not implemented.
  • EssilorLuxottica reports seven million units sold last year with production set to ramp up, and the Times also says Meta is exploring a feature to capture a user’s entire day.