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Meta Unveils Private 'Inkognito' AI Chats for WhatsApp and the MetaAI App

EU regulators are probing WhatsApp's limits on rival chatbots, raising competition concerns around Meta's AI plans.

Overview

  • WhatsApp, which detailed the new Inkognito chat on Monday, said the feature will reach WhatsApp and the standalone MetaAI app worldwide in the coming months.
  • Meta’s Private Processing routes requests through trusted execution environments in a secure cloud setup that keeps message content sealed off from company staff and other systems.
  • The company says these chats are temporary, disappear by default when closed or after a screen lock, do not recall earlier prompts, and are not used to train Meta’s AI models.
  • 'Nebenchats' or side chats are planned to let users ask Meta AI about an ongoing conversation in private without posting the query to the group.
  • The launch plan tracks with a live EU competition probe into Meta’s earlier blocking of third‑party AI bots on WhatsApp, with reports of a one‑month free access concession and possible fines of up to 10% of global revenue.