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Meta Unveils $299 Muse Spark Smart Glasses to Push Wearable AI Into the Mainstream

The low price and broad retail push aim to grow everyday use of on-device AI before major rivals reach consumers.

Overview

  • Meta introduced a new line of Meta-branded smart glasses that run its Muse Spark on-device AI and start at $299, undercutting prior Ray-Ban Display models.
  • The glasses include a 12‑megapixel camera, 3K video capture, open‑ear speakers, a six‑microphone array and roughly eight hours of battery life with an extra 40 hours from the charging case.
  • A Kylie Jenner special edition and EssilorLuxottica partnership target fashion and retail reach to speed mainstream adoption and broaden prescription options.
  • Reporting notes Apple is expected to enter the category in 2027 but that timeline is a journalistic projection and would give Meta more time to scale before a major iPhone-integrated rival ships.
  • Coverage highlights active privacy and misuse concerns — including services that can disable recording lights and incidents of covert recording — and says Meta is taking steps to block tampering and issue software updates such as expanded translation, dynamic photo and pedestrian navigation.