Overview
- Meta said on July 24 that Muse Spark 1.1 now powers the Meta AI app and meta.ai and gives the assistant the ability to make plans, follow through on next steps, and run recurring workflows without repeated prompts.
- The assistant can perform multi-step tasks such as scouting Marketplace for items, building week-by-week training plans, compiling daily briefings from a user’s calendar, synthesizing web research into reports, and saving created items in one central place.
- These task-automation features began rolling out in select markets and will expand to more countries and to other surfaces including WhatsApp in the coming weeks.
- Analysts note the product is built on Muse rather than the Llama family, a shift that moves Meta away from its earlier open-source posture and could weaken demand for projects that depended on widely available Llama models while increasing time users spend in Meta apps.
- Privacy groups and regulators are watching because recent Muse Image releases raised consent and reuse concerns, and Meta says users can choose Incognito chats for fully private conversations as the company expands agentic features.