Overview
- Meta is rolling out tools that let businesses in 22 countries, including India, share product catalogs with creators who can tag items directly in Reels.
- Meta is adding generative AI to its Advantage+ ads suite to auto‑produce videos, voiceovers, and translations that fit local markets.
- Early tests that Meta reported show product set optimization cut cost per purchase by about 17% and catalog‑to‑video ads lifted conversions up to 20%.
- Times Now reports the line between entertainment and ads is narrowing as AI places shoppable posts inside videos that look like regular content.
- Meta also introduced Muse Spark from its Superintelligence Labs with a Contemplating mode that runs multiple agents, and reports say it cut roles to shift more staff to AI work.