Overview
- Meta confirmed to TechCrunch that it will pilot multiple paid models in the coming months, with app‑specific bundles rather than a single flat plan.
- Paid tiers are intended to unlock additional controls and productivity tools along with advanced AI capabilities, while the basic services stay free.
- Early Instagram clues found by reverse engineer Alessandro Paluzzi suggest potential perks such as unlimited audience lists, a list of non‑follow‑backs, and anonymous Story viewing, though these features are not final.
- Meta plans to fold AI more directly into subscriptions, including scaling the Manus agent across products and testing a freemium approach for Vibes with extra paid video generations.
- A WhatsApp ad‑free option surfaced in the Android beta at €4 per month via Google Play, with details and availability still provisional and separate from the existing Meta Verified and ad‑free offerings on Instagram and Facebook.