Overview
- Meta says the rollout will be gradual, with initially low ad delivery and full availability expected to take months.
- Advertisers can extend existing campaigns to Threads via Advantage+ placements or manual setup in Ads Manager and Business Settings.
- Supported formats include image and video ads, the 4:5 aspect ratio, carousel units, and Advantage+ catalog and app ads.
- Third‑party brand‑safety verification is now available for the Threads feed through Meta Business Partners.
- Threads has surpassed 400 million monthly active users after a year of ad tests in the U.S. and Japan, and analysts see long‑term revenue potential.