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Meta Tests WhatsApp Plus Paid Tier With Themes, Stickers and 20 Pinned Chats

The small test signals Meta’s push to add paid tiers across its apps.

Overview

  • Meta confirmed Monday that it is testing WhatsApp Plus, an optional subscription now live for some Android beta users.
  • Per test builds, subscribers get premium stickers, custom themes and app icons, unique ringtones, bulk chat controls, and the ability to pin up to 20 chats for easier access.
  • Core messaging, calls, and end-to-end encryption stay free, and the pilot applies to WhatsApp Messenger only with iOS support planned later.
  • Screenshots show trial prices of about €2.49 in Europe, PKR 229 in Pakistan, and MXN 29 in Mexico, though WhatsApp says pricing is still experimental.
  • Billing follows a monthly auto-renew through app stores with standard cancellation rules, and some reports note a one-month free trial as Meta gauges demand for cosmetic upgrades.