Overview
- Meta, which confirmed the test Monday, is piloting Instagram Plus in Mexico, Japan and the Philippines with prices around $1 to $2 a month and a free one-month trial.
- Subscribers get Story-focused tools including anonymous or preview viewing, rewatch counts, multiple audience lists, 48-hour Stories, a weekly Spotlight, animated reactions and viewer search.
- Instagram Plus targets everyday power users and creators, and it is separate from Meta Verified which sells badges and support.
- Meta says it will keep testing and may change features, pricing or markets before any wider rollout.
- Early reaction highlights privacy worries and subscription fatigue, though rivals like Snapchat+ and X have shown people will pay for extra social features.