Overview
- Meta confirmed a limited Instagram Plus test for small user groups in the Philippines, Mexico, and Japan.
- Early features focus on Stories, including posts that last longer than 24 hours, private audience lists beyond Close Friends, and a preview mode that lets you view without appearing as a viewer.
- Subscribers also see re-view counts, can highlight one story each week, and can send animated super reactions to Stories.
- Test prices are low in local currencies, such as about 65 PHP, 39 MXN, and 329 JPY per month, with a one-month free trial.
- Meta says the goal is to learn which premium tools users value as social platforms push into subscriptions, with reports citing multibillion-dollar revenue forecasts for the sector.